Your authentic storytelling partner

People walking down a stone staircase in a scenic Greek island village with white and orange buildings, overlooking the sea.

About us

We are Maddie + Patrick, the husband and wife duo behind The Travel Mentors, a boutique micro-marketing firm specializing in travel and lifestyle. As passionate USA based travel content creators, we are dedicated to helping individuals explore the world more deeply and meaningfully than they ever imagined. Our focus is on destinations with rich history, vibrant cultures, and local experiences that leave a lasting impact.

With a dedicated and highly engaged community of over 230,000 travel enthusiasts across platforms, we offer brands an unparalleled opportunity to connect with a demographic of adventure-driven consumers with disposable income. Through authentic storytelling and intentional messaging, we help brands create meaningful connections with an audience that values quality, authenticity, and unforgettable travel moments.

We don’t just inspire travel; we drive action. Partnering with us means more than just visibility — it’s an investment in building long-term relationships with a highly targeted, loyal audience that is eager to discover and act on your brand’s offerings.

232K

Followers across platforms

5.3M

Avg. 90-day impressions

4.1%

Engagement
rate

Brand Testimonials

We LOVED your content throughout your trip. Amazing I am so so pleased.

Journee
It was such a pleasure working with you both on the Allpa content. We absolutely loved how you brought the travel story to life. Our paid media team is interested in running your most recent video on Facebook and Instagram (Meta), and they also wanted to inquire about rates for TikTok.

Cotopaxi
We are very happy with the content you created for this campaign and are excited about the rest of your content. You are a great partner to work with!

Frontier Airlines
I just wanted to reach out with another huge thank you for all the amazing content you’ve been creating and sharing during our Croatia Sail season. Your posts, reels, and stories have really helped showcase the Roam Sailing experience, and we’re so grateful for the energy and creativity you’ve brought on board.

Roam Sailing
We love your enthusiasm and your comments on our posts! Thank you for being such wonderful partners.

Heymondo Travel Insurance

Tourism Boards

Croatia
Detailed Itinerary

Cook Islands
Destination Feature

Cook Islands
Bucket List Trip

Guernsey
Hidden Gem Promo

Brand Storytelling

Wander
Hotel Accommodation showcase

Cotopaxi
Product review/process

Skyscanner
Tech walkthrough

Viking Cruise
Itinerary and trip overview

Our Community

Pie chart showing 55% of Americans trust news media, 7% trust social media, 7% trust newspapers, and 6% trust radio.

A donut chart with three segments: a large light blue section, a smaller orange section, and another light blue section.

Bar chart with five bars in varying heights and colors showing the audience age demographic. From left to right: light blue, darker blue, purple, pink, and bright pink, illustrating data comparison.

Case Study: Cook Islands

Tourism Board Partnership

Our approach

While the turquoise waters are stunning, we knew this campaign had to do more than show pretty beaches to cut through the noise. So, we leaned into three pillars:

Cinematic Storytelling
Instead of generic tourism ads, we built the narrative around authentic, grounded characters, like Captain Ted, a local voice who embodies the culture and daily life of Aitutaki’s lagoon. This demonstrated the significant culture and human connection on the islands.
Creator-Led Distribution
Leveraging our highly engaged audience and global platforms, we expanded the reach well beyond what traditional advertising could achieve. Creator content builds trust. Audiences see lived experiences, not staged ads.
Data-Backed ROI
We aligned our campaign with analytics from the International Visitor Survey (IVS), which tracks metrics like average stay (9.1 nights) and average spend per visitor (NZD 2,583). That meant we could show not just views, but dollars.

(Note: In content creation marketing, we often calculate Influencer Media Value (IMV), which translates creator content performance into an equivalent ad spend benchmark. This helps measure ROI.)

The challenge

The Cook Islands is a dream destination, but also a hidden gem. With annual visitation of about 143,000 travelers, the islands rely heavily on tourism to sustain local livelihoods. The challenge? Breaking through global noise to not only raise awareness but also convert that awareness into real-world travel and economic impact.

We partnered with Cook Islands Tourism Board to design a campaign that would spotlight the islands’ natural beauty, community stories, and visitor experiences in a way that felt cinematic, authentic, and compelling enough to inspire action.

7.7M

global viewers reached

40%

retained in the local economy

7,700

New visitors
generated

This storytelling campaign turned into nearly $4M USD of projected economic return

The results

A stylized diagram of a multi-stage rocket demonstrating the data titled "from views from visitors". Colors of the diagram vary from blue to orange showing different sections connected by lines.

Our campaign reached 7.7 million viewers around the globe. That’s equal to 50 years of visitation from a single campaign.

Let’s say 0.1% (a conservative conversion rate) of those viewers decide to visit Cook Islands. That’s 7,700 new visitors each spending NZD 2,583 on average and 40% retained in the local economy (NZD 1,033 per visitor). Bringing the total projected impact to ~$4 million USD (NZD 7.96 million).

Key Takeaways:

Global reach drives real ROI: millions in new dollars from modest conversion rates
Authentic, creator-led storytelling works it resonates and converts
One campaign delivered the equivalent of decades of traditional tourism awareness

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